diff --git a/src/visual/aria.ts b/src/visual/aria.ts
index 2ac7c8f575..8d8cead992 100644
--- a/src/visual/aria.ts
+++ b/src/visual/aria.ts
@@ -39,6 +39,12 @@ const DEFAULT_OPTION: AriaOption = {
 
 const innerSeries = makeInner<{scope: object}, SeriesModel>();
 const innerGlobal = makeInner<{scope: object}, GlobalModel>();
+const innerDom = makeInner<{attributes?: Dictionary<AriaAttributeState>}, HTMLElement>();
+
+interface AriaAttributeState {
+    originalValue: string | null;
+    value: string;
+}
 
 type SeriesTypes = keyof LocaleOption['series']['typeNames'];
 
@@ -47,9 +53,11 @@ export const ariaVisualStageHandler = createSimpleOverallStageHandler2(ariaVisua
 
 function ariaVisual(ecModel: GlobalModel, api: ExtensionAPI) {
     const ariaModel: Model<AriaOption> = ecModel.getModel('aria');
+    const dom = api.getZr().dom;
 
     // See "area enabled" detection code in `GlobalModel.ts`.
     if (!ariaModel.get('enabled')) {
+        clearLabelAttributes(dom);
         return;
     }
 
@@ -136,7 +144,6 @@ function ariaVisual(ecModel: GlobalModel, api: ExtensionAPI) {
     }
 
     function setLabel() {
-        const dom = api.getZr().dom;
         // TODO: support for SSR
         if (!dom) {
             return;
@@ -147,13 +154,14 @@ function ariaVisual(ecModel: GlobalModel, api: ExtensionAPI) {
         labelModel.option = zrUtil.defaults(labelModel.option, labelLocale);
 
         if (!labelModel.get('enabled')) {
+            clearLabelAttributes(dom);
             return;
         }
 
-        dom.setAttribute('role', 'img');
+        setLabelAttribute(dom, 'role', 'img');
 
         if (labelModel.get('description')) {
-            dom.setAttribute('aria-label', labelModel.get('description'));
+            setLabelAttribute(dom, 'aria-label', labelModel.get('description'));
             return;
         }
 
@@ -243,7 +251,7 @@ function ariaVisual(ecModel: GlobalModel, api: ExtensionAPI) {
             const endSeparator = separatorModel.get('end');
             ariaLabel += seriesLabels.join(middleSeparator) + endSeparator;
 
-            dom.setAttribute('aria-label', ariaLabel);
+            setLabelAttribute(dom, 'aria-label', ariaLabel);
         }
     }
 
@@ -275,3 +283,33 @@ function ariaVisual(ecModel: GlobalModel, api: ExtensionAPI) {
         return typeNames[type] || typeNames.chart;
     }
 }
+
+function setLabelAttribute(dom: HTMLElement, name: string, value: string) {
+    const store = innerDom(dom);
+    const attributes = store.attributes || (store.attributes = {});
+    let attribute = attributes[name];
+    const currentValue = dom.getAttribute(name);
+    if (!attribute || currentValue !== attribute.value) {
+        attribute = attributes[name] = {originalValue: currentValue, value};
+    }
+    attribute.value = value;
+    dom.setAttribute(name, value);
+}
+
+function clearLabelAttributes(dom: HTMLElement) {
+    if (!dom) {
+        return;
+    }
+    const store = innerDom(dom);
+    zrUtil.each(store.attributes, function (attribute: AriaAttributeState, name: string) {
+        if (dom.getAttribute(name) === attribute.value) {
+            if (attribute.originalValue == null) {
+                dom.removeAttribute(name);
+            }
+            else {
+                dom.setAttribute(name, attribute.originalValue);
+            }
+        }
+    });
+    delete store.attributes;
+}
diff --git a/test/ut/spec/series/aria-columns-exclude.test.ts b/test/ut/spec/series/aria-columns-exclude.test.ts
index 9c9d7b3ec0..d1ebec28c7 100644
--- a/test/ut/spec/series/aria-columns-exclude.test.ts
+++ b/test/ut/spec/series/aria-columns-exclude.test.ts
@@ -98,3 +98,113 @@ describe('aria, omit data', function () {
     });
 
 });
+
+describe('aria label lifecycle', function () {
+    let chart: EChartsType;
+
+    beforeEach(function () {
+        chart = createChart();
+    });
+
+    afterEach(function () {
+        chart.dispose();
+    });
+
+    function enableLabel(description = 'Generated description') {
+        chart.setOption({ aria: { enabled: true, label: { enabled: true, description } } });
+    }
+
+    it.each(['aria', 'label', 'notMerge'])('removes generated attributes after disabling %s', function (mode) {
+        enableLabel();
+        const dom = chart.getDom();
+        expect(dom.getAttribute('role')).toBe('img');
+        expect(dom.getAttribute('aria-label')).toBe('Generated description');
+
+        if (mode === 'aria') {
+            chart.setOption({ aria: { enabled: false } });
+        }
+        else if (mode === 'label') {
+            chart.setOption({ aria: { label: { enabled: false } } });
+        }
+        else {
+            chart.setOption({}, { notMerge: true });
+        }
+
+        expect(dom.hasAttribute('role')).toBe(false);
+        expect(dom.hasAttribute('aria-label')).toBe(false);
+    });
+
+    it('removes an automatically generated series description when disabled', function () {
+        chart.setOption({
+            aria: { enabled: true },
+            series: [{ type: 'pie', data: [{ name: 'Item', value: 1 }] }]
+        });
+        const dom = chart.getDom();
+        expect(dom.getAttribute('aria-label')).toContain('Item');
+        chart.setOption({ aria: { enabled: false } });
+        expect(dom.hasAttribute('role')).toBe(false);
+        expect(dom.hasAttribute('aria-label')).toBe(false);
+    });
+
+    it('restores host attributes that existed before generation', function () {
+        const dom = chart.getDom();
+        dom.setAttribute('role', 'application');
+        dom.setAttribute('aria-label', 'Host description');
+        enableLabel();
+        enableLabel('Updated generated description');
+        chart.setOption({ aria: { enabled: false } });
+        expect(dom.getAttribute('role')).toBe('application');
+        expect(dom.getAttribute('aria-label')).toBe('Host description');
+    });
+
+    it('leaves host attributes alone when ECharts never generated a label', function () {
+        const dom = chart.getDom();
+        dom.setAttribute('role', 'application');
+        dom.setAttribute('aria-label', 'Host description');
+        chart.setOption({ aria: { enabled: false } });
+        expect(dom.getAttribute('role')).toBe('application');
+        expect(dom.getAttribute('aria-label')).toBe('Host description');
+    });
+
+    it('preserves an application override while removing the other generated attribute', function () {
+        const dom = chart.getDom();
+        enableLabel();
+        dom.setAttribute('role', 'group');
+        chart.setOption({ aria: { enabled: false } });
+        expect(dom.getAttribute('role')).toBe('group');
+        expect(dom.hasAttribute('aria-label')).toBe(false);
+    });
+
+    it('preserves host changes made after label generation', function () {
+        const dom = chart.getDom();
+        enableLabel();
+        dom.setAttribute('role', 'group');
+        dom.setAttribute('aria-label', 'Replacement host description');
+        chart.setOption({ aria: { enabled: false } });
+        expect(dom.getAttribute('role')).toBe('group');
+        expect(dom.getAttribute('aria-label')).toBe('Replacement host description');
+    });
+
+    it('restores host changes captured by a later generated update', function () {
+        const dom = chart.getDom();
+        enableLabel();
+        dom.setAttribute('role', 'group');
+        dom.setAttribute('aria-label', 'Replacement host description');
+        enableLabel('Updated generated description');
+        chart.setOption({}, { notMerge: true });
+        expect(dom.getAttribute('role')).toBe('group');
+        expect(dom.getAttribute('aria-label')).toBe('Replacement host description');
+    });
+
+    it('generates the current label again after re-enabling', function () {
+        const dom = chart.getDom();
+        enableLabel();
+        chart.setOption({ aria: { label: { enabled: false } } });
+        enableLabel('Current description');
+        expect(dom.getAttribute('role')).toBe('img');
+        expect(dom.getAttribute('aria-label')).toBe('Current description');
+        chart.setOption({ aria: { enabled: false } });
+        expect(dom.hasAttribute('role')).toBe(false);
+        expect(dom.hasAttribute('aria-label')).toBe(false);
+    });
+});